Thursday, September 8, 2011

Inventing Jill M

In the Pantene commercial there is a part where a butterfly comes out of a caccoon for the first time. many can argue that it is a random picture that was put into the commercial, that there is no reason to have the butterfly in the commercial. Well a butterfly coming out of a caccoon is Pantene's trademark.

I believe that there is more reasoning behind the use of the butterfly in the commercial other than having it in there because it is their trademark. When a butterfly is coming out of a cacoon it  shows growth and experiences. Coming out of a cacoon is showing how much you have grown and what you are meant to become a beautiful creature who is care free. In the commercial the deaf girl does the same by going on stage and performing. he overcomes the bullying and the teasing and shows people who she wants to be and that no one will stop her. The character grows throughout the commercial and shows her ability to play the violin and show her true colors at the end. In a way she is like the butterfly. With nice hair of course

1 comment:

  1. I like how you undercut your analysis with the subtext: "With nice hair of course"

    No, it's true: the butterfly's emergence signifies growth -- and its realistic presentation is really well done and operates or moves the audience in a very real way. In fact, visual arguments rely heavily on so-called cliched moments like this. (We will read some about this later this term.) Good point.

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